Oh hey! My name is Penny Newman and I work as a designer and illustrator.


Most of the stuff you’ll see on this portfolio website are examples from my client work, but there are also a few concept projects, and work for sale online. I can fly solo or work happily in collaboration, on large or small projects.

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  • Book design for children and adults
  • Corporate comms, posters, flyers and magazines
  • Branding, logos and infographic design
  • Web design
  • Instructional design
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publishing services

Start to finish project management with:         

  • Concept work
  • Design and layout
  • Image research
  • Commissioning
  • Print preparation
  • Publishing in print or digital platforms
  • Marketing and social media management
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  • Children’s book illustration
  • Corporate illustration
  • Icon/logo development
  • Decorative and pattern designs
  • Digital and traditional techniques
  • Editorial amendments
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  • Lifestyle images
  • Landscape images
  • Corporate images
  • Photoshop and Lightroom post-production
  • Digital and film/film effect photography



Recipient of a Creative New Zealand writing mentorship in 2013, administered through the New Zealand Society of Authors, for development of the junior fiction book The Dragon Ate my Homework.

Designed A Nest of Singing Birds: A Hundred Years of the School Journal, winner in the Reference/Anthology section in the 2008 Montana Book Awards. A Nest of Singing Birds won a gold medal in the 2008 Pride in Print Awards, and was a finalist in the Nielsen Bookdata NZ Booksellers Choice Award.

Designed and created branding for The New Zealand Curriculum, published by Learning Media on behalf of the Ministry of Education. This won a gold medal in the Pride in Print awards, 2008.

Designed the cover for one of the centenary edition NZ School Journals 2007. The collection won a gold medal in the Pride in Print awards, 2008.

Finalist in the The Death of Film art competition run by Format Publishing, 2004.

Finalist in the Aim book awards, for illustrating The One That Got Away, picture book category, 1992.



Client list

Ministry of Education, Scholastic NZ, Learning Media, Massey University, NZ Police, Ministry of Health, Pataka Museum, Whitireia Polytechnic, NZ Educational Institute, Wakefields Digital, Frank Risk Management ltd, Sisam & Sons, Cognition Education, Wellington Gateway Partnership, Gecko Press.